2011 brought major change to the Land Rover. The influence of mother company Tata Motors has manifested through a mixture of initiatives designed to breathe new life into a struggling icon, and create a solid foundation for growth in expanding markets. Reviewing a years worth of articles and stories has revealed some returning storylines that lend insight into what’s in store for Land Rover in 2012. While many of Land Rovers new changes have been met with criticism, there appears little doubt that the company has a clearly defined strategic plan for the future. They planned to upgrade old vehicles of land rover and they will also make a new one. They are their way to put a lot of effort on making rover parts the best of its quality. For this year 2012 onwards, they said that they will be the number one car manufacturer. Not just by the look of a vehicle but people will love land rover by its performance and parts.
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